Vermouth Martini 1980s Vintage Italian Alcohol Advertising Poster, Giorgio Muggiani

Original vintage Martini Vermouth advertising poster printed by “Affiches Muggiani – Ind. Graf. Moneta – Milano". With artwork by renowned Italian artist & illustrator Giorgio Muggiani.

The first edition was printed in 1921 and is exceptional rare. This one is from a subsequent print run circa 1980s.

The Martini company started in the mid-19th century, as a vermouth bottling plant in Pessione – the Distilleria Nazionale di Spirito di Vino.  In 1863 they changed the company name to Martini, Sola & Cia. They started exporting bottles of vermouth around the world. New York city was given its first crates in 1867. At the time the firm was awarded several prizes, which are still recorded on the bottles: Dublin (1865), Paris (1867 and 1878), Vienna (1873) and Philadelphia (1876). Just thirty years after its creation, Martini was available in the United States, Brazil, Argentina, Greece, Portugal, Belgium, Egypt and other countries. In 1879 the Sola family sold its interests to the remaining partners, who renamed the company Martini & Rossi, as it stands today.

This vintage poster is sized approx. 13 3/4 x 19 3/4 inches and in Rolled Linen-Backed Excellent Condition. It will be sent rolled (unframed).