Cachou Lajaunie 1922 Vintage French Sweets Advertising Poster, Leonetto Cappiello

Original 1920s French vintage Cachou Lajaunie advertising poster featuring a beautiful design by poster artist Leonetto Cappiello. We love Cappiello's design of a fabulously dressed lady smoking whilst confidently holding aloft her Cachou Laujaunie breath freshners. Another famous image by Cappiello - often called 'the father of modern advertising' because of his innovation in poster design.

Cachou Laujaunie, Created in 1880 by a pharmacist from Toulouse, France, Mr. Leon Lajaunieo to promote fresh breath and dental health. After more than a century of existence, the recipe developed by Leon Lajaunie is still the same.

Leonetto Cappiello (1875–1942) was an Italian and French poster art designer and painter, primarily known for his work in Paris. He is often referred to as "the father of modern advertising" due to his innovative approach to poster design.

Cappiello was born on April 9, 1875, in Livorno, Italy. He later moved to Paris, which was the centre of the art world at the time. Cappiello's unique style revolutionised the field of advertising by incorporating bold colours, simplified forms, and humorous or striking imagery. His posters captured the attention of the public and effectively promoted various products, making him a sought-after designer during his time.

Throughout his career, Cappiello created a significant number of iconic posters for various industries, including food and beverages, entertainment, and travel. His distinct style and ability to convey messages in a simple yet compelling manner made him one of the most influential poster artists of his era.

▼France has a long and rich history in poster design that dates back to the mid-19th century.... CLICK TO READ MORE

One of the most influential figures in the development of vintage posters was the French poster artist Jules Chéret. Around 1866, Chéret is credited with producing the first colour lithograph posters, using a technique he refined from the black and white process first invented by German actor and playwright Alois Senefelder in 1798. Cheret's three stone lithographic process allowed artists to achieve every colour in the rainbow using just three stones - usually red, yellow and blue - printed in careful registration.

The Parisian artists, headed by Cheret and including masters Steinlen, Willette, Grasset, Bonnard, Forain and, last but certainly not least, Toulouse-Lautrec's vibrant and eye-catching designs influenced, in part, by Japanese Woodcuts brought a new level of visual appeal to the streets of Paris and, in turn, established the poster as an art form.

The Belle Époque (Beautiful Era), a period of peace and frivolity in France from the late 19th to the early 20th century (1870-1914), played a significant role in the continued advancement of poster design. This era coincided with economic growth and the rise of a new middle class with disposable income and leisure time. It was during this time that the poster craze took hold in France, with posters being used for advertising various products, events, and entertainment.

Over the decades that followed from these auspicious beginnings French poster design continued to flourish and designers from around the world followed suit in experimenting with poster design for advertisements for cultural events, travel, film, food and drink and more.

This poster has been professionally linen-backed and is sized 37 3/4 x 57 7/8 inches (plus a couple extra inches for linen).  It will be sent rolled (unframed)

• Year: 1922
  
• Poster Type: French Grande
  
• Style: -
• Art By: -
  
• Rolled/Folded/Other: Rolled Linen-backed
  
• Condition: Near Mint
  
• Condition Details: Professionally linen-backed with just light touch-up to slight horizontal folds and margins. Looks fantastic.