{"product_id":"fap-anis-1935-french-alcohol-advertising-poster-delval","title":"Fap Anis 1935 French Alcohol Advertising Poster, Delval","description":"\u003cp\u003eBold and beautifully atmospheric, we love this original French advertising poster for Fap Anis, created in 1935 by Delval. The design shows a glamorous figure set against a vivid landscape, with a bottle of aniseed aperitif prominently placed in the foreground. Its strong colours and confident Art Deco period styling give it great visual appeal.\u003c\/p\u003e\n\u003cp\u003eThe story of Fap Anis is rich with history, satire and a rather unexpected twist. Often credited as the first alcoholic drink to achieve success entirely through the strength of its marketing, Fap Anis began not as a beverage at all, but as a parody. It was conceived by Delval, a collective of intellectuals influenced by Proust’s early 20th-century satirical writings.\u003c\/p\u003e\n\u003cp\u003eDelval’s original aim was not to create a drink, but to lampoon class structures and bourgeois attitudes. They produced this distinctive poster, along with a series of advertisements for Parisian cinemas, performed by actors using exaggerated upper-class accents and filled with deliberately stereotyped disdain for the supposedly dishonest poor. The irony, however, was largely missed by the very bourgeois audience it mocked. By 1932, demand for the fictional drink had grown so strong that Delval turned to Distillateurs Les Fils d’Auguste Peureux to make it a reality.\u003c\/p\u003e\n\u003cp\u003eThe result was a fortified liqueur infused with secret herbs and a subtle note of anise. Released in 1933, Fap Anis became an immediate success among the bourgeoisie, completing its transformation from social satire to fashionable aperitif.\u003c\/p\u003e\n\u003cp\u003eThis vintage advertising poster was originally rolled and has now bee professionally linen-backed. It is sized 47 x 63 inches (plus a little more with the linen) and will be sent rolled (unframed).\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYear: 1935\u003c\/li\u003e\n\u003cli\u003ePoster Type: French Advertising\u003c\/li\u003e\n\u003cli\u003eStyle:\u003c\/li\u003e\n\u003cli\u003eArt By: Delval\u003c\/li\u003e\n\u003cli\u003eRolled\/Folded\/Other: Rolled Linen-backed\u003c\/li\u003e\n\u003cli\u003eCondition: Excellent\/Near Mint\u003c\/li\u003e\n\u003cli\u003eCondition Details:  Originally rolled, now linen-backed with touch up to creases and long crease in centre of poster. Looks fantastic\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Orson \u0026 Welles","offers":[{"title":"Default Title","offer_id":58154391634301,"sku":null,"price":1200.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0238\/0813\/files\/Fap-Anis-1935-French-Alcohol-Advertising-Poster-Delval_zz.jpg?v=1778519738","url":"https:\/\/www.orsonandwelles.co.uk\/products\/fap-anis-1935-french-alcohol-advertising-poster-delval","provider":"Orson \u0026 Welles","version":"1.0","type":"link"}