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Cachou Lajaunie 1922 Vintage French Sweets Advertising Poster, Leonetto Cappiello

Original 1920s French vintage Cachou Lajaunie advertising poster featuring a beautiful design by poster artist Leonetto Cappiello. We love Cappiello's design of a fabulously dressed lady smoking whilst confidently holding aloft her Cachou Laujaunie breath freshners. Another famous image by Cappiello - often called 'the father of modern advertising' because of his innovation in poster design.

Cachou Laujaunie, Created in 1880 by a pharmacist from Toulouse, France, Mr. Leon Lajaunieo to promote fresh breath and dental health. After more than a century of existence, the recipe developed by Leon Lajaunie is still the same.

Leonetto Cappiello (1875–1942) was an Italian and French poster art designer and painter, primarily known for his work in Paris. He is often referred to as "the father of modern advertising" due to his innovative approach to poster design.

Cappiello was born on April 9, 1875, in Livorno, Italy. He later moved to Paris, which was the centre of the art world at the time. Cappiello's unique style revolutionised the field of advertising by incorporating bold colours, simplified forms, and humorous or striking imagery. His posters captured the attention of the public and effectively promoted various products, making him a sought-after designer during his time.

Throughout his career, Cappiello created a significant number of iconic posters for various industries, including food and beverages, entertainment, and travel. His distinct style and ability to convey messages in a simple yet compelling manner made him one of the most influential poster artists of his era.

This poster is sized 38 x 59 inches and sized in Rolled Linen-Backed Excellent  Condition. It will be sent rolled (unframed).