Bieres Sodibo 1928 French Beer Alcohol Advertsing Poster, Lemaire

This striking 1928 Bières Sodibo French advertising poster by the artist Lemaire is a superb example of interwar graphic design, blending medieval heraldic motifs with the bold, modern flair characteristic of late-1920s commercial art. The whimsical tableau of a lion and a hawk raising frothy mugs of beer lends the poster both charm and grandeur, presenting Bières Sodibo as a brew worthy of celebration and a marvellous homage to the wrought-iron signs of 19th-century taverns. The dramatic black background, accented with cool blue tones and glowing golden beer, creates a powerful visual contrast that draws the eye instantly.

Bières Sodibo was a French brewery known for producing a range of beers marketed under evocative names such as Gold Mohur and Imperial Hawk, both referenced in this poster. Their branding drew on imagery of strength, heritage, and exoticism, aiming to set their brews apart in a competitive marketplace during a vibrant era for European beer advertising.

This rare original poster offers collectors a captivating blend of Art Deco sensibilities, mythic storytelling, and early 20th-century European brewing history. Bold, imaginative, and beautifully printed, it remains a standout piece for enthusiasts of vintage alcohol advertising and French graphic design.

▼France has a long and rich history in poster design that dates back to the mid-19th century.... CLICK TO READ MORE

One of the most influential figures in the development of vintage posters was the French poster artist Jules Chéret. Around 1866, Chéret is credited with producing the first colour lithograph posters, using a technique he refined from the black and white process first invented by German actor and playwright Alois Senefelder in 1798. Cheret's three stone lithographic process allowed artists to achieve every colour in the rainbow using just three stones - usually red, yellow and blue - printed in careful registration.

The Parisian artists, headed by Cheret and including masters Steinlen, Willette, Grasset, Bonnard, Forain and, last but certainly not least, Toulouse-Lautrec's vibrant and eye-catching designs influenced, in part, by Japanese Woodcuts brought a new level of visual appeal to the streets of Paris and, in turn, established the poster as an art form.

The Belle Époque (Beautiful Era), a period of peace and frivolity in France from the late 19th to the early 20th century (1870-1914), played a significant role in the continued advancement of poster design. This era coincided with economic growth and the rise of a new middle class with disposable income and leisure time. It was during this time that the poster craze took hold in France, with posters being used for advertising various products, events, and entertainment.

Over the decades that followed from these auspicious beginnings French poster design continued to flourish and designers from around the world followed suit in experimenting with poster design for advertisements for cultural events, travel, film, food and drink and more.

This original vintage advertising poster has been professionally linen-backed and is sized 45 1/2 x 62 1/4 inches (plus a little more including the linen-backing). It will be sent rolled (unframed).

• Year: 1928
  
• Poster Type: French Beverage Advertising Poster
  
• Style: -
• Art By: Lemaire
  
• Rolled/Folded/Other: Rolled Linen-backed
  
• Condition: Near Mint/Mint
  
• Condition Details: Originally rolled, now professionally linen-backed. Looks superb.