Porto Ramos c1920 French Alcohol Advertising Poster, Rene Vincent

Original vintage French Porto Ramos advertising poster from circa 1920. Founded by Adriano Ramos Pinto in 1880, Casa Ramos Pinto soon made itself known for its innovative and pioneering strategy.

As illustrated by this poster featuring the iconic design by French illustrator René Vincent still symbolic with teh famour port to this day. We simply adore the design of the couple puckering up over a glass of ramos Pinto held aloft by a cherub.

Vincent worked in an Art Deco style and became famous for his poster designs. He was influential in the Art Deco movement in the period between the two world wars. His illustrations helped define advertising in the 20th century.

▼France has a long and rich history in poster design that dates back to the mid-19th century.... CLICK TO READ MORE

One of the most influential figures in the development of vintage posters was the French poster artist Jules Chéret. Around 1866, Chéret is credited with producing the first colour lithograph posters, using a technique he refined from the black and white process first invented by German actor and playwright Alois Senefelder in 1798. Cheret's three stone lithographic process allowed artists to achieve every colour in the rainbow using just three stones - usually red, yellow and blue - printed in careful registration.

The Parisian artists, headed by Cheret and including masters Steinlen, Willette, Grasset, Bonnard, Forain and, last but certainly not least, Toulouse-Lautrec's vibrant and eye-catching designs influenced, in part, by Japanese Woodcuts brought a new level of visual appeal to the streets of Paris and, in turn, established the poster as an art form.

The Belle Époque (Beautiful Era), a period of peace and frivolity in France from the late 19th to the early 20th century (1870-1914), played a significant role in the continued advancement of poster design. This era coincided with economic growth and the rise of a new middle class with disposable income and leisure time. It was during this time that the poster craze took hold in France, with posters being used for advertising various products, events, and entertainment.

Over the decades that followed from these auspicious beginnings French poster design continued to flourish and designers from around the world followed suit in experimenting with poster design for advertisements for cultural events, travel, film, food and drink and more.

This vintage poster is sized 14 1/2 x 20 1/2 inches and in Rolled Linen-Backed Near Mint Condition. It will be sent rolled (unframed).