Amer Picon C1934 Vintage French Alcohol Poster, Severo Pozzati

Wonderful original vintage French Amer Picon alcohol poster designed by Severo Pozzati. Severo Pozzati, known under the pseudonym 'Sepo' , was an Italian painter and sculptor. He studied at the Academy of Fine Arts in Bologna, where he graduated in 1913.  This poster from circa 1934 with its art deco design of a waiter serving a glass of picon would serve any home well! Bold and striking poster.

Picon is the brand name for a bittersweet French apéritif with a unique orange flavour. In French, amer means "bitter," and this spirit is known best as Amer Picon (or Picon Amer). Made with orange peels, gentian root, and cinchona, Amer Picon appeared in the original recipes for many classic cocktails

▼France has a long and rich history in poster design that dates back to the mid-19th century.... CLICK TO READ MORE

One of the most influential figures in the development of vintage posters was the French poster artist Jules Chéret. Around 1866, Chéret is credited with producing the first colour lithograph posters, using a technique he refined from the black and white process first invented by German actor and playwright Alois Senefelder in 1798. Cheret's three stone lithographic process allowed artists to achieve every colour in the rainbow using just three stones - usually red, yellow and blue - printed in careful registration.

The Parisian artists, headed by Cheret and including masters Steinlen, Willette, Grasset, Bonnard, Forain and, last but certainly not least, Toulouse-Lautrec's vibrant and eye-catching designs influenced, in part, by Japanese Woodcuts brought a new level of visual appeal to the streets of Paris and, in turn, established the poster as an art form.

The Belle Époque (Beautiful Era), a period of peace and frivolity in France from the late 19th to the early 20th century (1870-1914), played a significant role in the continued advancement of poster design. This era coincided with economic growth and the rise of a new middle class with disposable income and leisure time. It was during this time that the poster craze took hold in France, with posters being used for advertising various products, events, and entertainment.

Over the decades that followed from these auspicious beginnings French poster design continued to flourish and designers from around the world followed suit in experimenting with poster design for advertisements for cultural events, travel, film, food and drink and more.

This vintage poster is sized 35 1/2 x 50 1/2 inches and in  Rolled Linen-Backed Excellent Condition. It will be sent rolled (unframed).