Eric Rohman Original Swedish Film Posters

Swedish Screen Style

Few artists shaped Swedish cinema advertising quite like Eric Rohman. Prolific, instinctive and brilliantly economical, he could turn a face, a gesture or a flash of colour into pure box-office magnetism. From silent cinema and Hollywood comedy to noir and screen icons such as Rita Hayworth, Rohman’s posters are bold, witty and unmistakably cinematic — commercial art with real graphic swagger.