Longines c1911 French Grande Advertising Poster, Leonetto Cappiello

Our favourite from the new collection. A magnificent original French grande advertising poster for Longines, created c1911 by the great poster artist Leonetto Cappiello. The design features a winged figure holding a pocket watch against a deep blue ground, with the elegant Longines name below. Dramatic, refined and beautifully balanced, it is a superb example of early 20th-century luxury advertising.

Founded in Switzerland in 1832, Longines became internationally renowned for precision timekeeping, elegant watches and its winged hourglass trademark. This poster reflects the prestige of the brand at a time when illustrated advertising was central to creating modern commercial identity. The winged figure perfectly suggests accuracy, speed and elegance.

Leonetto Cappiello is often regarded as one of the fathers of modern advertising poster design. His posters used bold figures, strong silhouettes and vivid contrasts to make brands instantly memorable. Posters designed by Cappiello are highly collectible and this is one of his rarest and, in our opinion, one of his best.

This vintage advertising poster was originally rolled and has now been professionally linen-backed. It is sized 47 1/4 x 63 inches (plus a little more with the linen) and will be sent rolled (unframed).

• Year: c1911
• Poster Type: French Advertising
• Style:
• Art By: Leonetto Cappiello
• Rolled/Folded/Other: Rolled Linen-backed
• Condition: Near Mint
• Condition Details: Originally rolled, now professionally linen-backed with little touch-up in places. Looks stunning.