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Billecart c1970 French Champagne Advertising Poster, Herve Morvan

Charming c1970 French advertising poster for Billecart Champagne featuring a wonderful design by Herve Morvan.

Herve Morvan (1917–1980) was a French poster artist who produced over 500 posters throughout his prolific career. Trained in multiple visual arts at The School of Applied Arts, Paris, Morvan showed tremendous artistic skill from a young age. He became well-known for his advertising poster for Perrier in 1950 and drew more attention from his following works for Vittel, Evian, Danone, and Esso. Along with Raymond Savignac, who was his good friend as well as his competitor, Hervé Morvan's typically playful and colourful designs often featuring fun characters, bold colours and soft lines remain very popular.

France has a long and rich history in poster design that dates back to the mid-19th century.... CLICK TO READ MORE
One of the most influential figures in the development of vintage posters was the French poster artist Jules Chéret. Around 1866, Chéret is credited with producing the first colour lithograph posters, using a technique he refined from the black and white process first invented by German actor and playwright Alois Senefelder in 1798. Cheret's three stone lithographic process allowed artists to achieve every colour in the rainbow using just three stones - usually red, yellow and blue - printed in careful registration.

The Parisian artists, headed by Cheret and including masters Steinlen, Willette, Grasset, Bonnard, Forain and, last but certainly not least, Toulouse-Lautrec's vibrant and eye-catching designs influenced, in part, by Japanese Woodcuts brought a new level of visual appeal to the streets of Paris and, in turn, established the poster as an art form.

The Belle Époque (Beautiful Era), a period of peace and frivolity in France from the late 19th to the early 20th century (1870-1914), played a significant role in the continued advancement of poster design. This era coincided with economic growth and the rise of a new middle class with disposable income and leisure time. It was during this time that the poster craze took hold in France, with posters being used for advertising various products, events, and entertainment.

Over the decades that followed from these auspicious beginnings French poster design continued to flourish and designers from around the world followed suit in experimenting with poster design for advertisements for cultural events, travel, film, food and drink and more.

This vintage poster is sized 15 1/2 x 23 1/2 and will be sent rolled (unframed).

  • Year: c1970
  • Poster Type: French Petite
  • Style: -
  • Art By: Herve Morvan
  • Rolled/Folded/Other: Rolled
  • Condition: Excellent/Near Mint
  • Condition Details: Heavy Card stock. Light creases in places, nicks on edges. little marking bottom left corner. Looks fab.